Peso compositivo: a inferência de fatores psicofisiológicos para a percepção visual no design gráfico

Fernanda Iervolino; Sofia Girardi

doi:10.5433/2236-2207.2025.v16.n1.50244

Authors

Fernanda Iervolino Universidad Federal de Santa Catarina https://orcid.org/0009-0002-8673-6547
Sofia Girardi Universidade Federal de Santa Catarina https://orcid.org/0009-0000-6173-9982

DOI:

https://doi.org/10.5433/2236-2207.2025.v16.n1.50244

Keywords:

Compositive Weight, Visual Perception, Graphic Design

Abstract

Compositive weight is a term used in the visual arts to determine relations of balance, tension and harmony in a composition. Just as in the arts, where artists master the weight factors of each element due to visual perception, these same factors can be used as a tool for the graphic designer. The present research aims to identify and describe the way in which weight can be attributed to visual elements of graphic designs in order to guide visual reading. The elements investigated are based on the foundations of psychology described by Arnheim (2016), correlating art and design. Seven design images were selected, providing composition weight through: color, location, size, spatial depth, intrinsic details, isolation and configuration, characterizing a qualitative exploratory research. The results show that the weights applied contribute to the perception of information, demonstrating that elements of the visual arts are used to advantage in graphic design.

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Author Biographies

Fernanda Iervolino, Universidad Federal de Santa Catarina

Doctor in Design by the Federal University of Santa Catarina; Master in Design also by UFSC, specialist in Clothing Fashion Product Managment; specialist in Teaching for Professional Education and graduate in Fashion by the University of the State of Santa Catarina (UDESC). Is an effective teacher in the Design course at UFSC, acting in areas such as fashion product development with an enphasis in technical and artistic drawing, plane modeling and moulage, and also CAD/CAM systems for the clothing industry. Currently teaches subjects of Fashion Tendencies Research for Consuming in Design and Shape Theory focussed on Psychophisiologycal Factors Applied to Graphic Design.

Sofia Girardi, Universidade Federal de Santa Catarina

Is a student of Design from Universidade Federal de Santa Catarina (UFSC) since 2023. Her research focuses in the areas of graphic design, human behavior and graphic memory, with an emphasis on information and editorial design.

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