Eye tracking, experiência do usuário e redes sociais: levantamento de métodos de pesquisa

Guilherme Oliveira Pìroni; Cecílio Merlotti Rodas

doi:10.5433/1981-8920.2023v28n3p107

Authors

Guilherme Oliveira Pìroni Universidade do Oeste Paulista - UNOESTE https://orcid.org/0000-0002-6349-6029
Cecílio Merlotti Rodas Universidade Estadual Paulista - UNESP https://orcid.org/0000-0002-4856-066X

DOI:

https://doi.org/10.5433/1981-8920.2023v28n3p107

Keywords:

Eye tracking, User experience, Social networks, Methodologies, User Testing

Abstract

Objective: To identify research related to user testing on social networks through analysis performed by Eye Tracking tools, also aiming to survey the methods employed in such research, thus pointing out the possibility of using them in studies within the scope of Information Science.
Methodology: Exploratory research of bibliographic review with a quali-quantitative approach using sources from the BRAPCI, SciELO, and Web of Science databases.
Results: A total of 137 articles with the potential to satisfy the research objectives were found. Of these, only 3 remained after applying the selection filters, allowing a thorough analysis and explanation of their methods to enable their possible replication in future publications.
Conclusions: It was concluded that the observed methods can be replicated in research within the field of Information Science and that they have great value for the area as they expose cognitive processes related to the information and informational subject relationship. The methods found in most studies analyzed in the survey do not use social networks themselves (opting for simulation), and finally, the issue of concern regarding the lack of Brazilian productions on the topic was raised.

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Author Biographies

Guilherme Oliveira Pìroni, Universidade do Oeste Paulista - UNOESTE

Master in Information Science from the Universidade Estadual Paulista (Unesp). Professor at the Universidade do Oeste Paulista (UNOESTE), Presidente Prudente, Brasil.

Cecílio Merlotti Rodas, Universidade Estadual Paulista - UNESP

PhD in Information Science from the Universidade Estadual Paulista (UNESP). Professor of the Postgraduate Program in Information Science at the Universidade Estadual Paulista (UNESP). Professor at the Instituto Federal de São Paulo (IFSP), Votuporanga, Brasil.

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