The competitiveness of the Brazilian coffee complex in the international market from 1998 to 2019

Authors

DOI:

https://doi.org/10.5433/2317-627X.2022v10n1p123

Keywords:

Coffee, Competitiveness, Export

Abstract

Brazil is the world's largest producer and exporter of coffee beans. However, its participation in the world market for the coffee complex decreased from 20% to 14% between 1998 and 2019. This fall can be attributed to the entry of new product countries, the tariff barriers imposed on Brazil and the concentration of Brazilian exports of the complex in products and destinations with low demand growth. Thus, this work analyzed the competitiveness of Brazilian exports of the coffee complex between 1998 and 2019 using the Constant Market Share method. The results indicated that Brazil lost competitiveness, exported products with low growth in demand and directed its exports to countries where its demand grew at a lower rate than the world. This result can be attributed to the tariffs imposed on Brazilian processed products, the costs of production, the lack of interest of major world players in establishing processing industries in the country, in addition to the low Brazilian investment in the promotion of coffee in the world market. To increase Brazilian participation, the country must adopt direct marketing actions to the consumer and encourage the development of export-oriented processing industries.

Author Biography

Samuel Alex Coelho Campos, Instituto de Ciências da Sociedade e Desenvolvimento Regional (ESR); Universidade Federal Fluminense - UFF

Doctor in Applied Economics from the Universidade de São Paulo, Escola Superior de Agricultura "Luiz de Queiroz". Professor at the Universidade Federal Fluminense (UFF) - Campos dos Goytacazes. Professor at the Universidade Federal Rural do Rio de Janeiro (UFRRJ)

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Published

2022-01-30

How to Cite

Campos, S. A. C. (2022). The competitiveness of the Brazilian coffee complex in the international market from 1998 to 2019. Economia & Região, 10(1), 123–143. https://doi.org/10.5433/2317-627X.2022v10n1p123

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