The characteristics of horticultural products market in Londrina
DOI:
https://doi.org/10.5433/1679-0383.1996v17n3p345Keywords:
Horticultural products, Trading activity, Market.Abstract
The objective of this text is to publish the first information about the characteristics of agents that compose de horticultural I products market in Londrina. Twenty eight products, considered the most important and the most commercialized in the city, were analyzed. Data were collected from fieldwork covering local producers, wholesalers, retailers and consumers. The study showed the passivity of producers in the information of prices, the small dependence of Londrina relating to external markets, the importance of the supermarket as a connection point between producers and retailers and the predominance of supermarkets in horticultural trading activity.
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