Como os dirigentes das pequenas empresas percebem a necessidade da utilização dos instrumentos de marketing
DOI:
https://doi.org/10.5433/1679-0367.1984v4n15p476Keywords:
Marketing, Small industry, Management training, Pricing, Distribution channels, Sales promotion, Advertising personal selling, Attitude, Product planning.Abstract
The purpose of this research is to identify the existence of some association in the use of marketing instruments by small industries and how necessary they are according to their administrators. The study suggests strategies in the training of marketing managing, taking into account the attitudes of the managers, use and necessities for marketing instruments.
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