Forest certification in the managemental and strategical vision of the national furniture industr

Abstract

The present study had as objective to evaluate the contribution of the forest certification in the managemental and strategical vision of the certified national furniture companies. A questionnaire was applied in the certified companies of the industry. It was verified that this certification consists in a factor of importance in the process of exportation of the companies. It provides, also, an improvement of its image before the consuming market and is inserted in its strategical planning. The conclusion is that the forest certification is growing in the national furniture industry and represents a factor of competitiveness for exportation. The improvement of image represents the biggest advantage gotten for these companies. It can be concluded, also, that the main reason of searching the forest certification in this industry is the demand of the market mainly from the external one.