Abstract
This study was accomplished with the objective of esteeming the value of price of the 'Gala' apple in which the total revenue obtained with the commercialization would be maximum. From the demand equation it was possible to analyze the price elasticity and to make inferences on the 'Gala' apple commercialization in Brazil.

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright (c) 2004 Rommel Noce, José Hortêncio Mota
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