Análise de elasticidade preço unitário da demanda de maçã 'Gala'

Rommel Noce; José Hortêncio Mota

doi:10.5433/1679-0359.2004v25n3p185

Analysis of unity price-elasticity of 'Gala' apple's demand

Authors

Rommel Noce Universidade Federal de Viçosa
José Hortêncio Mota Universidade Federal do Mato Grosso do Sul

DOI:

https://doi.org/10.5433/1679-0359.2004v25n3p185

Keywords:

Marketing aspects, Price flotation, Microeconomics.

Abstract

This study was accomplished with the objective of esteeming the value of price of the 'Gala' apple in which the total revenue obtained with the commercialization would be maximum. From the demand equation it was possible to analyze the price elasticity and to make inferences on the 'Gala' apple commercialization in Brazil.

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Author Biographies

Rommel Noce, Universidade Federal de Viçosa

Administrador de Empresas, Mestrando. Universidade Federal de Viçosa, Departamento de Engenharia Florestal, Viçosa/MG.

José Hortêncio Mota, Universidade Federal do Mato Grosso do Sul

Eng. Agrônomo, Dr. Pesqiusador. Universidade Federal do Mato Grosso do Sul, Núcleo de Ciências Agrárias, Dourados/MS.

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Published

2004-05-19

How to Cite

Noce, R., & Mota, J. H. (2004). Analysis of unity price-elasticity of ’Gala’ apple’s demand. Semina: Ciências Agrárias, 25(3), 185–192. https://doi.org/10.5433/1679-0359.2004v25n3p185

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Issue

Vol. 25 No. 3 (2004)

Section

Articles

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