Generative AI and the Degeneration of the Illustrator Profession

Authors

DOI:

https://doi.org/10.5433/2236-2207.2025.v16.n3.51867

Keywords:

Illustration, Artificial intelligence, GenAI

Abstract

This article examines the impact of generative artificial intelligence (GenAI) on the illustrator profession, revealing a contradiction between the promise of democratizing art and the reality of exploiting artistic labor and devaluing human creativity. GenAI, by improperly appropriating artists' works to train its algorithms without permission or compensation, perpetuates the concentration of power in large technology corporations and destabilizes artistic practice, threatening the livelihood of illustrators. The article argues that GenAI, by reducing artistic creation to mere command input, ignores the complexity of the human creative process, which involves years of practice, the development of a personal style, and the incorporation of life experiences. The uniqueness of a work of art, its "aura" in the Benjaminian sense, is eroded by the mass production of artificially generated images. Faced with this scenario, the article proposes a return to the materiality of art, through physical media and fine arts, as a form of resistance to the dehumanization of digital art. Public awareness about the importance of valuing human art is crucial to ensure the sustainability of illustration and the preservation of creativity as an expression of the human soul. The choice between human and artificial art, therefore, transcends the technological sphere, constituting an ethical and political decision with profound implications for the future of culture.        

 

 

Downloads

Download data is not yet available.

Author Biographies

Marcelo Castro Andreo, Universidade Estadual de Londrina

         

 

Danielle de Marchi Tozatti, Universidade Estadual de Londrina

Bacharel em Desenho Industrial pela Universidade Norte do Paraná (2000) e Ciências Sociais pela Universidade Estadual de Londrina (2001), mestre em Sociologia pela Universidade Federal do Paraná (2004) e doutora em Educação pela Universidade Estadual de Londrina (2022). Professora da Universidade Estadual de Londrina desde 2007.

Valter do Carmo Moreira, Universidade Estadual de Londrina

Licenciado em Artes Visuais pela Universidade Estadual de Londrina (2014), especialista em Literatura Brasileira (2015), mestre em Literatura Comparada (2018) pela mesma instituição e doutor em Estudos Literários pela Universidade Federal do Paraná (2022). É professor, pesquisador, autor de histórias em quadrinhos e artista plástico.

References

ANIMATION GUILD WRITERS. [Perfil]. United States, [2024]. Instagram: @tag_writers. Disponível em: https://www.instagram.com/tag_writers/. Acesso em: 10 set. 2024.

BENJAMIN, W. A obra de arte na era de sua reprodutibilidade técnica. Tradução de Gabriel Valladão Silva. Porto Alegre: L&PM, 2019.

BREGMAN, R. No, wealth isn’t created at the top. It is merely devoured there. The Guardian, Londres, 30 Mar. 2017. Opinion. Disponível em: https://www.theguardian.com/commentisfree/2017/mar/30/wealth-banks-google-facebook-society-economy-parasites. Acesso em: 17 set. 2024.

COECKELBERGH, M. Ética na inteligência artificial. Tradução de Edgar Lyra. São Paulo: Ubu Editora, 2023.

DUMPING. In: WORLD Trade Organization Glossary. Geneva: [s. n., 2024]. Disponível em: https://www.wto.org/english/thewto_e/glossary_e/dumping_e.htm. Acesso em: 11 nov. 2024.

FAUSTINO, D.; LIPPOLD, W. Colonialismo digital: por uma crítica hacker-fanoniana. São Paulo: Boitempo, 2023. (Estado de Sítio).

JACKSON, S.; BERGER, J. M. The dangers of generative ai and extremism. Middlebury Institute of International Studies, Monterey, 12 Dec. 2023. Disponível em: https://www.middlebury.edu/institute/academics/centers-initiatives/ctec/research-notes/dangers-generative-ai-and-extremism. Acesso em: 27 abr. 2024.

NARAIANAN, A.; KAPOOR, S. Generative AI’s end-run around copyright won’t be resolved by the courts. AI Snake Oil, [S. l.], 22 Jan. 2024. Disponível em: https://www.aisnakeoil.com/p/generative-ais-end-run-around-copyright. Acesso em: 26 abr. 2024.

KLEE, M. An AI Nightmare Has Arrived for Twitter: and the FBI. Rolling Stone, New York, 17 Oct. 2023. Disponível em: https://www.rollingstone.com/culture/culture-features/ai-explicit-material-twitter-big-tech-1234855484/. Acesso em: 11 set. 2024.

KUPPERMANN, D. Ousar rir: humor, criação e psicanálise. Río de Janeiro: Civilização brasileira, 2003.

LOPES, A. Adobe atualiza termos de uso e sugere usar artes feitas por usuários para treinar IAs. Exame, São Paulo, 7 jun. 2024. Disponível em: https://exame.com/inteligencia-artificial/adobe-quer-usar-artes-feitas-por-usuarios-para-treinar-ias/. Acesso em: 4 nov. 2024.

MCKENZIE, T. Artists Warn About Midjourney’s Data-Scraping Bot on ArtStation. 80 Level, [S. l.], 18 Jan. 2024. Disponível em: https://80.lv/articles/artists-warn-about-midjourney-s-data-scraping-bot-on-artstation/. Acesso em: 4 nov. 2024.

MERCHANT, B. AI is not “democratizing creativity.” It’s doing the opposite. Blood in the machine, [S. l.], 11 Jul. 2024a. Disponível em: https://substack.com/home/post/p-146474413. Acesso em: 12 jul. 2024.

MERCHANT, B. The artists fighting to save their jobs and their work from AI are gaining ground. Blood in the machine, [S. l.], 16 Aug. 2024b. Disponível em: https://substack.com/home/post/p-147769751. Acesso em: 18 ago. 2024.

MOREIRA, V. do C.; SILVEIRA, G. L. B. Objeto, superfície, matéria e mergulho: a investigação poética “em” quadrinhos e “sobre” quadrinhos. Quadrinhos e Conexões Intermídias, Leopoldina, v. 1, p. 143–161, 2022.

ROPEK, L. OpenAI’s Sora Is a Giant “F*ck You” to Reality. GizModo, [s. l.], 15 Feb. 2024. Disponível em: https://gizmodo.com/openais-sora-is-a-giant-f-ck-you-to-reality-1851261587. Acesso em: 17 fev. 2024.

SALLES, C. A. Gesto Inacabado: processo de criação artística. São Paulo: Annablume, 1998.

SCHUHMANN, C. Laion-400-Million Open Dataset. Laion, [Germany], 20 Aug. 2021. Disponível em: https://laion.ai/blog/laion-400-open-dataset. Acesso em: 30 out. 2024.

TAVARES, V. Os ilustradores que já têm empregos e criações “roubados” por IA: 'Medo de não conseguir me sustentar'. BBC News Brasil, São Paulo, 29 ago. 2024. Disponível em: https://www.bbc.com/portuguese/articles/c77lnezy1l3o. Acesso em: 10 set. 2024.

WHITE, M. We need to talk about digital ownership. Citation Needed, [s. l.], 11 Feb. 2024. Disponível em: https://www.citationneeded.news/we-need-to-talk-about-digital-ownership/. Acesso em: 17 fev. 2024.

XO. The AI that fabricates time-lapses apparently includes unrelated processes such as mirroring and complete redrawing. Forcing in such fake steps serves no purpose other than to falsely claim hand-drawing. Nagoya, 10 Jul. 2024. Twitter: @Megujuke. Disponível em: https://x.com/MEGUjuke/status/1811084460693278980. Acesso em: 10 out. 2024.

Published

2025-12-23

How to Cite

ANDREO, Marcelo Castro; DE MARCHI TOZATTI, Danielle; DO CARMO MOREIRA, Valter. Generative AI and the Degeneration of the Illustrator Profession. Projetica, Londrina, v. 16, n. 3, p. 1–25, 2025. DOI: 10.5433/2236-2207.2025.v16.n3.51867. Disponível em: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/51867. Acesso em: 16 mar. 2026.

Issue

Section

Design Grafico: Imagem e Mídia