Quem desenvolve novos alimentos? : Perspectivas do Design e Engenharia no contexto da inovação de alimentos.

Cristina Leonhardt; Filipe

doi:10.5433/2236-2207.2024.v15.n3.47833

Authors

Cristina Leonhardt Unisinos https://orcid.org/0009-0004-9670-6338
Filipe Universidade do Vale do Rio dos Sinos https://orcid.org/0000-0002-2132-3509

DOI:

https://doi.org/10.5433/2236-2207.2024.v15.n3.47833

Keywords:

engineers, designers, food R&D

Abstract

The article provides a comparative overview, through a literature review, of the perspectives of designers and engineers in the context of food Research and Development (R&D). The development of processed foods is typically carried out by engineers, who have little contact with designers. Research shows that Designers are more open to uncertainty, engaged with aesthetics, experiential and experimental than engineers. Engineers are more pragmatic, have high technical skills, and are more problem-solving oriented than designers. Industry and society can benefit from mixed teams, which bring new perspectives to this process.

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Author Biographies

Cristina Leonhardt, Unisinos

Cristina Leonhardt is a Food Engineer (UFRGS), has an MBA in Business Management (FGV) and today is a Master's student in Design (UNISINOS). She has over 20 years of experience in Food Research and Development. She is founder of Ms Inovadeira (where she shares content about innovation strategy, good practices in R&D and her vision about the future of food), Tacta Food School (where she acted as a teacher, consultant and Director of Marketing and Innovation) and Manbu (innovation strategy consultancy).

She has contributed to the development of more than 5,000 professionals working in the food market and helped hundreds of companies achieve better innovation results.

She believes that for the food system to evolve, we need to re-build the mental models of the people who operate in it - bringing a people-centered vision of a sustainable and fair future for all.

Filipe, Universidade do Vale do Rio dos Sinos

Possui graduação em Administração de Empresas pela Universidade Federal do Rio Grande do Sul (1992), mestrado em Administração pela Universidade Federal do Rio Grande do Sul (1996) e doutorado em Administração pela Universidade de São Paulo (2003) e especialização em Design Estratégico pela Universidade do Vale do Rio dos Sinos (2007). É professor e pesquisador do Programa de Pós-Graduação em Design da UNISINOS. Professor dos cursos de especialização em Design Estratégico, Design de Serviços e Interação, Negócios Digitais e Design Doing e do curso de Bacharelado em Design pela Escola da Indústria Criativa da UNISINOS. Professor de marketing e design do curso Gestão para Inovação e Liderança e cursos de MBA da UNISINOS. É revisor e parecerista da Strategic Design Research Journal, Educação Gráfica, Design & Tecnologia e Revista Produção, bem como de congressos na área de Design (P&D Design, Coloquio de Design, Design Management Institute, ServDes, DRS). Fez parte do Comitê Organizador do P&D Design 2014. Coordena o projeto Dell Product Design Program em parceria com a Dell Computadores desde 2020. Consultor ad-hoc da FAPERGS e CAPES. Tem experiência na área de Marketing, Comportamento do Consumidor e Design, focado na investigação da experiência do usuário e suas repercussões no processo de projeto.

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