Comparative analysis of graphical and editorial aspects of Chanaan and Vida Capichaba magazines

Authors

  • Júlia Sousa Azerêdo Universidade Federal do Espírito Santo - UFES
  • Letícia Pedruzzi Fonseca Universidade Federal do Espírito Santo - UFES

DOI:

https://doi.org/10.5433/2236-2207.2018v9n2Suplp27

Keywords:

Design, Graphic memory, Magazine, Chanaan, Vida capichaba

Abstract

This paper presents the data collection and the comparison of graphical and editorial aspects between Chanaan magazine (1936-1939) and Vida Capichaba magazine (1923-1959). The material collected dates from 1936 to 1939. Both magazines portrayed the society of Espírito Santo (Brazilian state) while in publication. A data collection form was designed in order to gather reports. Afterwards, data was processed to enable the analysis. We discovered that, during that period of publication, Vida Capichaba had a cleaner design approach in comparison to Chanaan. Also, it followed graphic patterns and did not apply substantial changes in layout arrangement (images or advertising positioning, for instance). Chanaan, in turn, used to design with considerable variations in grid disposition - experimentation was one of its most striking characteristics. In addition to the graphic contrast between both magazines, the most remarkable difference lies in the content published, since Chanaan had a very high political appeal, which differs from Vida Capichaba.

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Author Biographies

Júlia Sousa Azerêdo, Universidade Federal do Espírito Santo - UFES

Bachelor's degree earned from the Universidade Federal do Espírito Santo - UFES

Letícia Pedruzzi Fonseca, Universidade Federal do Espírito Santo - UFES

PhD, works at the Universidade Federal do Espírito Santo - UFES

References

ACHIAMÉ, Fernando. O Espírito Santo na Era Vargas (1930-1937): elites políticas e reformismo autoritário. Vitória: FGV, 2010.

AZERÊDO, Júlia Sousa; TOSO, Aline; PEDRUZZI, Letícia. Revista Chanaan e a memória gráfica capixaba. Blucher Design Proceedings, São Paulo, v. 2, n. 2, p. 1606-1612, 2015.

CHANAAN. Vitória, ES: Imprensa Official. 1936-1939. Mensal.

DUTRA, Thiago Luiz Mendes; FONSECA, Letícia Pedruzzi. Metodologia de análise gráfica do Jornal Posição: otimização de processos em pesquisas relacionadas à memória. Blucher Design Proceedings, São Paulo v. 1, n. 2, p. 1748-1753, 2014.

DUTRA, Thiago Luiz Mendes; FONSECA, Letícia Pedruzzi; PACHECO, H. S. A revista Vida Capichaba no seu contexto histórico. Revista Tipo & Grafia, Vitória, ES, v. 1, n. 1, p. 4-8, 2011.

MATTEDI, José Carlos. História da Imprensa Oficial do Espírito Santo. Vitória, 2005.

VIDA CAPICHABA. Vitória, ES: Imprensa Estadual, 1923-1960. Mensal.

Published

2018-11-12

How to Cite

Azerêdo, J. S., & Fonseca, L. P. (2018). Comparative analysis of graphical and editorial aspects of Chanaan and Vida Capichaba magazines. Projetica, 9(2Supl), 27–42. https://doi.org/10.5433/2236-2207.2018v9n2Suplp27

Issue

Section

Suplemento P&D 2018

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