Drivers e barreiras para a economia circular: uma revisão sistemática na perspectiva do consumidor de produtos orgânicos

Carina Pasqualotto; Daniela Callegaro de Menezes

doi:10.5433/2317-627X.2023.v11.n2.47102

Autores

Carina Pasqualotto Universidade Federal do Rio Grande do Sul- UFRGS https://orcid.org/0000-0001-5348-8204
Daniela Callegaro de Menezes Universidade Federal do Rio Grande do Sul - UFRGS https://orcid.org/0000-0002-5614-9475

DOI:

https://doi.org/10.5433/2317-627X.2023.v11.n2.47102

Palavras-chave:

Economia Circular, Consumidor, Impulsionadores, Barreiras

Resumo

A Economia Circular (EC) vem ganhando espaço nos estudos acadêmicos e atenção na comunidade empresarial. Inseridos num contexto de crises, recursos escassos e contínuo aumento da população global, estudiosos e empresários são pressionados a encontrar novas abordagens para produção e consumo, rumo ao desenvolvimento sustentável. Num cenário de implementação da EC, torna-se importante a participação do consumidor para obter-se sucesso. Assim, o estudo objetivou identificar drivers e barreiras para a adoção da EC numa perspectiva do consumidor de produtos orgânicos. Foi conduzida uma revisão sistemática da literatura. Como resultado foram identificadas sete categorias de drivers e barreiras que podem impulsionar ou impedir a adoção da EC por parte do consumidor de produtos orgânicos: ambiental (sustentabilidade, meio ambiente, gestão dos resíduos, reciclagem); cadeia de suprimentos (conhecimento, engajamento, interesse na cadeia de suprimentos); informacional (informação, conhecimento sobre EC, compartilhamento das informações, aprendizagem, treinamento); mercado (conscientização, preferências, interesse e demanda dos consumidores); político-legal (leis, regulamentos, políticas públicas, conscientização pública); social (aspectos da sociedade e da comunidade, como geração de emprego, redução do desemprego, saúde pública, segurança, responsabilidade e consciência social), e tecnológico (ciência, tecnologia, inovação tecnológica, capacidade técnica). Os resultados deste estudo contribuem no desenvolvimento da EC no contexto da produção orgânica.

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Biografia do Autor

Carina Pasqualotto, Universidade Federal do Rio Grande do Sul- UFRGS

Mestre em Administração e Negócios pela Pontifícia Universidade Católica do Rio Grande do Sul, Brasil(2006). Doutorado da Universidade Federal do Rio Grande do Sul , Brasil

Daniela Callegaro de Menezes, Universidade Federal do Rio Grande do Sul - UFRGS

Doutora em Agronegócio - Universidade Federal do Rio Grande do Sul . Professora adjunta da Universidade Federal do Rio Grande do Sul, atuando no CEPAN e na Escola de Administração.

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