Do war photos cause addiction? A study with facial recognition of emotions

Authors

DOI:

https://doi.org/10.5433/1984-7939.2020v16n28p66

Abstract

From tools that recognizes emotions by facial expression, feelings aroused by the sight of a set of images of war were identified. Among the results, the growing curve of engagement/empathy stands out during the entire period of presentation of the sequence of images increases at the same time that other emotions decrease or remain. This behavior suggests that there may be an attraction to images of conflict that keeps growing while the offer lasts.

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Author Biographies

Leão Renato Pinto Serva Neto, ESPM-SP

PhD in Communication and Semiotics at PUC-SP, professor of Ethics in Journalism at ESPM-SP. Postdoctoral student in Neuroscience Applied to Marketing at ESPM-SP.

Eduardo Eugênio Spers, ESALQ/USP

PhD.

Norval Baitello Júnior, PUC-SP

PhD., Professor in the Postgraduate Program in Communication and Semiotics of the Pontifical Catholic University of Sao Paulo (PUC-SP)

Carlos Augusto Lopes da Costa, FGV-SP

PhD., Coordinator of Neuromarketing Laboratory of Getúlio Vargas Foundation, São Paulo (FGV-SP)

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Published

2020-07-12

How to Cite

Serva Neto, L. R. P., Spers, E. E., Baitello Júnior, N., & Costa, C. A. L. da. (2020). Do war photos cause addiction? A study with facial recognition of emotions. Discursos Fotograficos, 16(28), 66–92. https://doi.org/10.5433/1984-7939.2020v16n28p66

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Artigos