FROM HUGO TO MURIEL: POWER AND PERFORMATIVITY IN THE PROCESS OF ORGANIZING THROUGH DYNAMIC-CYCLIC DESCRIPTION

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DOI:

https://doi.org/10.5433/2318-9223.2021v9n1p111-133

Keywords:

Discourse, Language, Organizing, Peformativity, Power

Abstract

Our purpose is to understand how the organizing process can contribute to social struggles in our dichotomous reality through the interaction between power and performativity. For this, we based ourselves on the contributions of Butler and Foucault. Therefore, we considered it necessary to rescue and deconstruct the canonical idea of descriptive and prescriptive languages since it is through them that the exercise of power and performativity happens. In the empirical phase, we took four different sources of discourses by the cartoonist Laerte, chosen for her transformation from man to woman. To these discourses, we applied the Foucaultian Perspective Discourse Analysis, from which emerged three different stages that showed us alternatives for performativity and resistance in an organizing process: (i) The recognition of the existence of the binary system and its static-linear obstacles to status quo; (ii) The empowerment of the static prescriptive language of desire with a dynamic prescriptive language against binary systems; and, (iii) The exercise of dynamic-cyclic performativity, exerting the power of social transformation.

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Author Biographies

Adriana Vinholi Rampazo

Doutora em Administração, Universidade de São Paulo, Brasil. Docente no Departamento de Administração da Universidade Estadual de Londrina, Brasil. Docente no Programa de Pós-Graduação em Administração da Universidade Estadual de Londrina, Brasil.

ORCID iD: 0000-0001-8477-3964| ID Lattes: 033193450830244

E-mail: arampazo@uel.br (autora correspondente)

Luiz Eduardo Pereira Batista

Doutorando em Administração, Universidade Estadual de Maringá, Brasil. Mestre em Administração, Universidade Estadual de Londrina, Brasil.

ORCID iD: 0000-0003-2604-1698| ID Lattes: 4095350450895722

E-mail: luizeduaardo@gmail.com

Published

2022-09-24

How to Cite

Vinholi Rampazo, A., & Pereira Batista, L. E. (2022). FROM HUGO TO MURIEL: POWER AND PERFORMATIVITY IN THE PROCESS OF ORGANIZING THROUGH DYNAMIC-CYCLIC DESCRIPTION. Organizações E Sustentabilidade, 9(1), 111–133. https://doi.org/10.5433/2318-9223.2021v9n1p111-133

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