A propriedade intelectual sobre os “memes” da internet: perspectivas a partir do direito autoral e do direito de marca

Jordana Siteneski do Amaral; Salete Oro Boff

doi:10.5433/2178-8189.2019v23n1p144

Intellectual Property on the Internet “Memes”: Perspectives from Copyright and Brand Law

Authors

Jordana Siteneski do Amaral Faculdade Meridional (IMED)
Salete Oro Boff IMED

DOI:

https://doi.org/10.5433/2178-8189.2019v23n1p144

Keywords:

Meme. Brand. Copyright. New technologies. Fair use

Abstract

On the Internet, memes have become a phenomenon:
they are widely shared, disseminated in digital culture and in
the social imaginary. Given this context, the research problem
is to verify if there is protection of intellectual property in the
memes of the internet? The methodology consists of the use
of the bibliographical technique and the method of deductive approach and monographic procedure. One has that the meme is a manifestation of the cyberculture, of the remix and integrates
the “cultural broth”, possessing capacity of replication. In an age
where information acquires value based on its propagation, the use of the meme can generate profit and unauthorized and / or undue uses. Faced with cases like these, it was seen that some creators claim the registration of trademark with the INPI. Of the two cases presented at the INPI were analyzed, one of them already obtained the protection by the trademark law, and another has a pending decision. It was also possible to verify that besides the protection by the trademark right, the Copyright Law can be applied.

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Author Biographies

Jordana Siteneski do Amaral, Faculdade Meridional (IMED)

Mestranda do PPG/DIREITO da Faculdade Meridional (IMED), com bolsa Taxa CAPES/PROSUP. Membro do Grupo de estudos GEDIPI e do Grupo de Pesquisa “Direito e Novas Tecnologias”. Graduada em Direito pela Faculdade Meridional. Graduada em Comunicação Social (Jornalismo) pela Universidade de Passo Fundo. Membro do Grupo de Pesquisa “Processos e Práticas Culturais em Comunicação”. E-mail: jo.siteneski@hotmail.com; Lattes disponível em: http://lattes.cnpq.br/5581775588287895

Salete Oro Boff, IMED

Pós-Doutora em Direito em 2008 pela Universidade Federal de Santa Catarina (UFSC). Doutora em Direito em 2005 pela Universidade do Vale dos Sinos (UNISINOS). Mestre em Direito em 2000 pela Universidade do Vale dos Sinos (UNISINOS). Especialista em Direito Público em 1998 pela Universidade Regional do Noroeste do Estado do Rio Grande do Sul (UNIJUI). Graduada em Direito em 1992 pela Universidade Regional do Noroeste do Estado do Rio Grande do Sul (UNIJUI). Email: salete.oro.boff@gmail.com

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Published

2019-03-29

How to Cite

Siteneski do Amaral, J., & Oro Boff, S. (2019). Intellectual Property on the Internet “Memes”: Perspectives from Copyright and Brand Law. Scientia Iuris, 23(1), 144–163. https://doi.org/10.5433/2178-8189.2019v23n1p144

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Issue

Vol. 23 No. 1 (2019)

Section

Artigos

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