Franquia e arbitragem: breve estudo a partir de emblemática decisão do Superior Tribunal de Justiça

Fabiano Koff Coulon; Fernanda Borghetti Cantali

doi:10.5433/2178-8189.2019v23n1p101

Franchise And Arbitration: Brief Study From An Emblematic Decision Of The Superior Court Of Justice

Authors

Fabiano Koff Coulon Universidade do Vale do Rio dos Sinos - UNISINOS http://orcid.org/0000-0001-6743-3220
Fernanda Borghetti Cantali Universidade do Vale do Rio dos Sinos - UNISINOS http://orcid.org/0000-0002-1889-9881

DOI:

https://doi.org/10.5433/2178-8189.2019v23n1p101

Keywords:

Franschising, Arbitration, Standard form contract, Market, Legal certainty.

Abstract

Franchise is a business concluded for collaboration
between entrepreneurs. In the case of a business-to-business
contract, it is essential to guarantee the autonomy and contractual
freedom of the parties, respecting, for example, the clause that
elects arbitration to resolve conflicts. The franchise systems, to function as such, require a certain standardization, including
the contract that instrumentalizes the business. However, the
standardization of business cannot imply in the classification of the franchise contract as a pure standard form contract. Nevertheless, this was the main argument used by the brazilian Superior Court of Justice to void a pathological arbitration clause inserted in a franchise agreement, submitting the controversy to the Judiciary. The main objectives of this article are to demonstrate that the franchise contract is not a pure standard form contract, as well as that such judicial guidance generates insecurity for the business relations and destabilizes the market. The case is taken as the starting point for the analysis, through the use of the inductive method.

Author Biographies

Fabiano Koff Coulon, Universidade do Vale do Rio dos Sinos - UNISINOS

Mestre e Doutor em Direito pela Universidade Federal do Rio Grande do Sul (UFRGS). Professor do Mestrado Profissional em Direito da Empresa e dos Negócios e dos cursos de graduação em Direito e Relações Internacionais da Universidade do Vale do Rio dos Sinos (UNISINOS). Advogado atuante nas áreas do direito civil e empresarial, sócio de Coulon, Dresch e Masina Advogados, com sede em Porto Alegre/RS.

Fernanda Borghetti Cantali, Universidade do Vale do Rio dos Sinos - UNISINOS

Doutoranda em Direito pela Universidade do Vale do Rio dos Sinos (UNISINOS). Mestre em Direto pela Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS). LLM em Direito Empresarial pelo CEU Law School. Professora de Direito Empresarial e de Direito da Propriedade Intelectual da Unisinos. Advogada atuante nas áreas de direito empresarial e propriedade intelectual, sócia de Corte Mello, Dutra, Gueno e Borghetti Advocacia, com sede em Porto Alegre/RS.

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Published

2019-03-29

How to Cite

Coulon, F. K., & Cantali, F. B. (2019). Franchise And Arbitration: Brief Study From An Emblematic Decision Of The Superior Court Of Justice. Scientia Iuris, 23(1), 101–124. https://doi.org/10.5433/2178-8189.2019v23n1p101

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Issue

Vol. 23 No. 1 (2019)

Section

Artigos

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