The principle of vulnerability and neuromarketing techniques: deeper as consumption will unthinking
DOI:
https://doi.org/10.5433/2178-8189.2014v18n1p135Keywords:
Consumer Law – Vulnerability - Neuromarketing.Abstract
This article is a reflection about neuromarketing and the impact of their techniques to deepen the vulnerability of the consumer. We depart from the principle that the Brazilian legislation is not yet equipped with devices able to protect the consumer when it will be on techniques that use knowledge of neuromarketing. It is argued that, similarly to what occurs in the field of advertising, are introduced in the Code of Consumer Protection legislation or devices apart on the matter, failing that the indiscriminate use of these techniques reflected negatively on their own vulnerability and intimacy consumer.
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Published
2014-07-31
How to Cite
Mendonça, G. M., Coelho, S. R., & Kozicki, K. (2014). The principle of vulnerability and neuromarketing techniques: deeper as consumption will unthinking. Scientia Iuris, 18(1), 135–152. https://doi.org/10.5433/2178-8189.2014v18n1p135
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