enterprise phenomenon - from private exclusive interests to institutionalists publicists: creating shared value.
DOI:
https://doi.org/10.5433/2178-8189.2014v18n1p115Keywords:
enterprise, public interest, institution, stakeholders, shared valueAbstract
Based on the progressive public referentiality of Private Law, the paper proposes the retelling of enterprise phenomenon in a larger context, through theory of stakeholders. This theory considers the doctrine of creation of value to the shareholders as a myth. It is concluded that enterprise should not be recognized as a mere instrument for the satisfaction of exclusive maximization interests of rational agents, but rather as the expression of an institution, whose conduct cannot be raised from a market logic only, but also from the concept of creating share value for all stakeholders.