Memorialistic and identity aspects present in the statements of Ganhadeiras de Itapuã: redefinition of cultural mediation in the web communication device

Abstract

Introduction: Communication devices favor cultural mediation, because they enhance, in addition to time and geographic space, access to information, loaded with meanings and memorialistic value and which constitute the history of the subjects.
Objective: which aimed to investigate whether the statements available on the Ganhadeiras de Itapuã web communication device contribute to re-signify the identity and memorial features of the environment in which their social practices are developed and to mediate culture.
Methodology: As for the data collection procedures, the in direct observation technique was adopted to identify the content available on Facebook of Ganhadeiras de Itapuã. The sample was from January to December 2019 posts. It was selected the most representative posts of the social context in which these women are inserted. The data were analyzed using the qualitative approach, which favored the process of interpreting the collected data.
Results: It was found that the communication device of the social web of Ganhadeiras de Itapuã potentiates cultural mediation beyond the Bahian territory, as they contribute to the identity and memorialistic manifestations of this group to be recognized and, consciously, promote dialogical construction within diversity of thoughts, ideologies and beliefs.
Conclusions: The study showed that the communication device of Ganhadeiras de Itapuã is an ideal environment to mediate culture, information and reading, as well as to reveal traces of memory and identity of black women.