Diffusion in archives at Cinematheque Capitólio: a case study

Abstract

Introduction: This paper aims to demonstrate the possibilities of diffusion of the Cinematheque Capitólio, an institution that keep one of the most important cinematographic and audiovisual collections from Rio Grande do Sul (Porto Alegre, Brazil). Goal: The research goals were to perform a literature review on the diffusion approaches in archives, contextualize the collection and the structure of the Capitólio and Cinematheque and proposing possible improvements in the diffusion process. Methodology: It used qualitative research with case study and application of questionnaires and interviews. Results: Approaches of this diffusion starting from a classical perspective, which include exhibitions, publications, educational services, partnerships with other institutions, guided tours, website, blog or social network and achievement courses, seminars and workshops, to an informational approach , including accessibility and transparency, study users or information behavior, marketing applied to services and information products, mediation of information and information literacy. Conclusion: It was concluded that a number of diffusion strategies can enable a wide dissemination of the information contained in its collection and a better understanding of users who interact with the institution.