O geomarketing como instrumento para a pesquisa de mercado: estudo de caso do Supermercado Sacolão Big Dog em Londrina-PR

Flávio Henrique Navarro Hashimoto; Osvaldo Coelho Pereira Neto

doi:10.5433/2447-1747.2019v28n1p133

The geomarketing as an instrument for market research: case of study in Supermarket Greengrocer Big Dog in Londrina-PR

Authors

Flávio Henrique Navarro Hashimoto State University of Londrina
Osvaldo Coelho Pereira Neto State University of Londrina

DOI:

https://doi.org/10.5433/2447-1747.2019v28n1p133

Keywords:

Geomarketing, Geoprocessing, Market research.

Abstract

This article aims to present results by means of a market research carried out at the Big Dog Supermarket, located in Londrina-PR, using geomarketing as a study technique. For the development of the research, 200 interviews were applied on consumers who were consuming in loco in the supermarket. After that, a survey of data and mappings of a professional meeting was done to verify a company's marketing situation. It was found that the Supermarket Greengrocer Big Dog was a small company, presents a considerable spatial representation (in the supermarket branch) in the city of Londrina-PR.

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Author Biographies

Flávio Henrique Navarro Hashimoto, State University of Londrina

He holds a Bachelor's Degree in Geography from UEL, a Latu Sensu specialization in Geography Teaching at UEL. Master in Geography by UEL - State University of Londrina.

Osvaldo Coelho Pereira Neto, State University of Londrina

He holds a degree in Agronomy from UEL (1989), a Masters in Remote Sensing from INPE - National Institute of Space Research (1994) and a PhD in Agronomy from UEL (2007). He has been a professor at the Department of Geosciences of the State University of Londrina since 1995.

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Published

2019-02-05

How to Cite

Hashimoto, F. H. N., & Pereira Neto, O. C. (2019). The geomarketing as an instrument for market research: case of study in Supermarket Greengrocer Big Dog in Londrina-PR. Geografia (Londrina), 28(1), 133 – 149. https://doi.org/10.5433/2447-1747.2019v28n1p133

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Issue

Vol. 28 No. 1 (2019)

Section

Articles

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