The Logic of a Supermarket in Gleba Palhano, Londrina-Paraná

Authors

  • Andresa Lourenço Silva State University of Maringa
  • Márcia Siqueira de Carvalho State University of Londrina

DOI:

https://doi.org/10.5433/2447-1747.2014v23n1p107

Keywords:

Viscardi Premium Super market, New Centralities, Gleba Palhano, Londrina.

Abstract

This article analyzed the process of installing of a store of Viscardi supermarket chain in a valued area of Londrina called Gleba Palhano. The intention was to understand the spatial logic of a small supermarket as a commercial reference and contemporary consumption. The results indicated that Viscard Premium used strategies like differentiated products and services to compete with the large stores like hypermarkets and shopping malls.

Downloads

Download data is not yet available.

Author Biographies

Andresa Lourenço Silva, State University of Maringa

Degree in Geography, Master of Geography, Environment and Development at the State University of Londrina (UEL), PhD at the Graduate Program in Geography and Regional Analysis at the State University of Maringa (UEM).

Márcia Siqueira de Carvalho, State University of Londrina

Post-PhD in Human Geography at the Federal University of Uberlândia (UFU), Professor of the State University of Londrina, Department of Geography, Londrina - Paraná - Brazil. State University of Londrina

Downloads

Published

2015-05-21

How to Cite

Silva, A. L., & Carvalho, M. S. de. (2015). The Logic of a Supermarket in Gleba Palhano, Londrina-Paraná. Geografia (Londrina), 23(1), 107–125. https://doi.org/10.5433/2447-1747.2014v23n1p107

Issue

Vol. 23 No. 1 (2014)

Section

Articles

License

Copyright (c) 2015 GEOGRAFIA (Londrina)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

The authors retain the copyright simultaneously licensing the work under the Creative Commons Attribution-NonCommercial 4.0 International license. This license allows third parties to distribute, remix, adapt, and develop the material in any medium or format for non-commercial purposes, giving due credit for authorship and initial publication in this journal.
The journal reserves the right to make normative, orthographic, and grammatical changes to the originals in order to maintain the standardized language and the credibility of the vehicle while still respecting the authors' writing style. Conceptual suggestions, changes, or corrections will be communicated to the authors when necessary.
The opinions expressed by the authors of the articles are their sole responsibility.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International license.

Crossref
Scopus
Google Scholar
Europe PMC