Pin-ups: pictures that fascinate and seduce

Abstract

Starting from photography studies, social anthropology and body visual, this article approaches the social construction of the feminine image through times. It narrates the history of erotic pinups photography and its fetishist elements. Pin-ups have aroused in the end of 19th century and it represents the free spirit of women. Slowly, it provokes the breakup of sensuality and sexuality feminine traditionalism. The article also discusses women’s sensuality as a desire object. The pin-ups sensual demure – with a mystery atmosphere – stimulated the eroticism at the beginning of the 20^th century and, until nowadays, it provokes admiration, sigh and desire.