The taste for others: tourism, photography and cultural heritage in the andean context

Abstract

The objective of our paper is to discuss and to think about the cultural heritage, tourism and photographic practice within the Andean cultural context, specifically, Bolivia and Peru. We will concentrate on analysing how certain images have been built and become hegemonic representations of those social groups that they want to portrait. We argue that tourism, cultural heritage and photography constitute a triad that contributes to the idealization of otherness, presenting their cultural heritage as must-see attractions and exotic worlds littered with a fetishized ethnicity.