Photographs of a non-place and the communication switch within supermarket chains

Abstract

With the start of the self service, a rupture was witnessed in interpersonal communications and go shopping means that people go towards meeting not with other people but with goods and products. The study in this article analyses data gathered through photographs. In its ability to work as a presence act, photography is utilized to show how spaces become a non-place where relationship is emptied and there is either proximity or distance. The language of a commercial shop focuses exclusively on economic achievements and therefore excludes social aspects, space memory, urban environment and social exchange.