Cartoon Movement: cooperation, independence and diversity

Abstract

The article presents part of the dissertation results that identified and analyzed characteristics of a comics journalism website in its editorial, institutional and commercial dimensions, from the Cartoon Movement (CM) site experience. It focuses on three aspects present in CM institutional speeches: collaborative production, editorial independence and diversity of voices. Through the descriptive and exploratory analysis, it is concluded that CM incorporates features of digital journalism and webcomics. As a digital native proposal, is the business structure adopted that enables the editorial content to reflect the institutional values of CM