Infographics as a communication resource in the process of acquiring information and understanding of typography

Abstract

This exploratory study focuses on the use potential of infographics, visualization techniques and information design to enhance access to typography. An analysis and synthesis of methods is proposed and added to experience reports that guide the creation of informational graphics, from
where the idea that the construction process and not only the query use of information graphics can be used in the learning curve, and work as its agent. Considering points of difficulty in the study of typography, it is suggested an action-oriented resource to improve the communication process and
understanding the content of typography: the creation of infographics strictly directed to the topic that will serve both as passive objects of consultation, to guise communication and research, and also as a practical exercise that stimulates basic skills of the designer. The information visualization and infographics are widely used in the print media and the sciences that deal with the complexity in order to reduce the barriers to understanding the content. This feature proves useful to deal with typography, a basic knowledge for the communication and visual design area that relates to both the project and the
conscious use of alphabetic symbols in the construction of the message. This research also indicates that the unfolding of the object under study can be of didactical and pedagogical application and also be useful for the information transmission in other areas, not limited to the typography’s world, while it reveals itself as a language on the rise that has eyes in the hybridity of the communication processes in visual imagery.