Magical fetish about prosperity
DOI:
https://doi.org/10.5433/1984-7939.2010v6n8p35Keywords:
Signs, fetishes, neopentecostalism, IURD.Abstract
This study turns its attention to an arranged set of arbitrated signs - a code - quite specific: the typically neopentecostal stage objects used on Igreja Universal do Reino de Deus' TV programs. Such objects are divided in two categories - sacred and profane - and analyzed according its outcome meaning. Firstly, in order to give the aspect of sanctity and spirituality, even with magical powers. Profane' signs symbolize the prosperity of the ones whom embraced the church. Nine programs broadcasted at night were analyzed in different channels, besides the consultation of IURD's sites in the search for complementary information.
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