A Prática do Aluguel de Roupas em Juiz de Fora (MG)

Ciro Vale; Tania Maciel; Claudio Cavas

doi:10.5433/2447-1747.2016v25n1p107

Authors

Ciro Vale Doctoral student at the Graduate Program in Social Psychology of Communities and Social Ecology of the Federal University of Rio de Janeiro (UFRJ). Country Brazil
Tania Maciel Associate Professor IV (open) of the Federal University of Rio de Janeiro (UFRJ) and Coordinator of the Graduate Program in Social Psychology of Communities and Social Ecology.
Claudio Cavas Professor at the UFRJ Psychology Institute.

DOI:

https://doi.org/10.5433/2447-1747.2016v25n1p107

Keywords:

Reuse, Used Clothes, Motivations, Restrictions.

Abstract

The reuse of clothing is an ancient practice. Our interest to investigate how such practice integrates a scenario associated with the ephemerality of fashion consumption. It is an exploratory study with semi-structured interviews, conducted in the Juiz de Fora (MG), with party clothes and costumes rental store owners, as well as consumers of these products. The analysis of empiric material was done through themes that allowed the deepening of key aspects for the comprehension of the studied phenomenon. The interviews revealed that the motivation for the rental of clothing involves matters of price, exclusivity, fashion and deterioration of articles over time and that, although there are still restrictions on rent, related to lack of hygiene and negative energy issues, it's a type of trade in expansion.

Author Biographies

Ciro Vale, Doctoral student at the Graduate Program in Social Psychology of Communities and Social Ecology of the Federal University of Rio de Janeiro (UFRJ). Country Brazil

Degree in Geography (and Bachelor Degree) from the Federal University of Juiz de Fora (1998) and a Masters in Environmental Science from the Federal Fluminense University (2007). He is currently a tenured professor at the Federal Institute of Education, Science and Technology of Southeast Minas Gerais - campus Juiz de Fora.

Tania Maciel, Associate Professor IV (open) of the Federal University of Rio de Janeiro (UFRJ) and Coordinator of the Graduate Program in Social Psychology of Communities and Social Ecology.

Postdoctoral by L Institut d'Etudes Politiques de Paris Sciences Po, having worked in Chaire Développement Durable and Laboratoire Européen de Psychologie Sociale LEPS at the Maison des Sciences de l'Homme (2007-2008). Doctorate in Sciences of Leducation - Universite Paris V (René Descartes) (1988), Master in Leducation of Sciences - Universite Paris V (René Descartes) (1974-1975), Master in Social Psychology from the University Gama Filho (1981), degree in Education from the Universidade Santa Ursula (1972) and degree in Education from the Universidade Santa Ursula (1972). He is currently Associate Professor IV (open) of the Federal University of Rio de Janeiro (UFRJ) and Coordinator of the Graduate Program in Social Psychology of Communities and Social Ecology. Researcher and consultant for the United Organization Education Scientific And Cultural Organization (UNESCO) and Coordinator of the Executive Technical Committee Chair Sustainable Development of UNESCO UFRJ. It has experience in the areas of Education and Psychology, with an emphasis on social psychology, acting on the following topics: Communities, Environment, Sustainable Development and Governance.

Claudio Cavas, Professor at the UFRJ Psychology Institute.

Graduated in Psychology at UFRJ. Studied Masters at the University of Paris X in the area of Social and Work Psychology. PhD in social psychology communities and social ecology at EICOS / UFRJ. It has two published books on Search Data Analysis and Data Collection Instrument Development. Has consulted for several companies in the area of Training and Staff Development. Professor at the UFRJ Psychology Institute. He has published several articles in national and international journals.